Customer service isn't about the customer always being right. It isn't about offering the lowest prices. And it isn't about keeping your customers up-to-date on the best deals. It is about making your customers feel like you've done the best you can to provide them with a service or product they can be happy about purchasing.
Customer service is about forming a relationship with your customers. It's about behaving in such a way that your customers want to come back and do business with you again... even if you had a little mishap along the way.
The following articles will help you understand why a business is only as successful as the customer service it provides.