Would you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be
as difficult as you think. Here are 5 proven tactics you can apply to energize your sales copy—and increase your sales
volume.
1. Replace Generalities With Specifics
Look for general statements in your web pages and sales letters, then replace them with specific statements.
For example, a general statement like, "Our clients get more sales," is dull. By replacing it with "Most new clients enjoy at
least a 23 percent increase in sales within 60 days," you create excitement. This also motivates your prospects to sign up,
now—so they can start enjoying that 23 percent sales increase.
IMPORTANT: Make sure your specific statements are accurate and believable or your credibility will be challenged.
TIP: If something sounds too good to be true your prospects will assume it's not true and they won't buy. Understate any
specific claim that sounds exaggerated—even if it is true.
2. Shorten Paragraphs, Sentences And Words
Long paragraphs and sentences bore your prospect, causing him to lose interest before getting to the end of your message.
Short paragraphs and sentences; however, are easier to read and hold your prospect's interest.
Divide long paragraphs into shorter paragraphs of 7 lines or less. Break up sentences longer than 18 words into 2
sentences. And look for long or uncommon words you can replace with commonly used words. For example, replace words
like "originate" with "start" or "receive" with "get".
3. Convert Passive Words And Phrases Into Active Ones
Your sales letter or web page must build the prospect's desire for your product or service, then motivate him to
place an order. It must also hold his interest and keep him emotionally involved through the entire process—or you
won't get the sale.
Active, stimulating words and phrases keep your prospect involved and interested in reading your sales copy. Look for
dull passive words and phrases, then eliminate or replace them with active ones. For example, change a phrase like "...it's
practical and inexpensive" to "...it's fast, easy and you'll save $99."
4. Get Rid Of Humorous Remarks
Humor can be effective in some media—but not in written sales messages. It distracts your prospects by interrupting
their mental focus on your message. This distraction can cause you to lose some sales. Get rid of any humorous
remarks in your web pages and sales letters.
* Suggestion: Replace your humorous remarks with real life stories from customers describing how they benefited by
using your product or service. Real life stories add human interest and draw prospects into your message. Humor
distracts their attention away from your message.
5. Include A Motivating "P.S."
Most prospects glance at the beginning of your web page or sales letter then jump to the end before reading anything in
between. Take advantage of this and put something at the end of your message to stimulate their interest by creating a
"P.S." statement.
For example, use a "P.S." to emphasize your offer, highlight a deadline, or dramatize a significant benefit. All of
which will pull the prospect into your message.
Use these 5 proven copywriting tactics to energize your sales copy and your web pages, sales letters, and other
promotional messages will immediately start producing more sales for you.
About The Author:
Bob Leduc spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast With Simple Postcards
and several other publications to help small businesses grow and prosper. For information: visit: Bob Leduc
* This article is available for your publication, for a F-E-E.
This article may NOT be reprinted without monetary compensation and written permission from the author.
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