Ads & Marketing

Whether you own an e-commerce or brick 'n mortar business, without an advertising campaign or marketing promotions your company cannot exist. That's because customers cannot purchase what they do not know exists.

Advertising is the paid form of calling the public’s attention to your product, service, or business and is part of an overall marketing campaign.

Marketing, on the other hand, deals with your business as a whole. Marketing is the planning and carrying out of specific tasks in hopes to encourage your company’s target audience to purchase and use its products or services.

To succeed in business, you need to understand how both advertising and marketing works. And you need to know how they work together to help you bring in new customers and maintain your current customer base.

Advertising & Marketing Articles For Your Small Business

In this section, you'll learn how to profitably advertise and market your small business.

5 Common Advertising Mistakes You Can Easily Avoid
10 Second Brag
Blogs As Marketing Tools
Boost Your Company Profits
Company Identity Goes Far Deeper Than A Logo
Contests: The Winning Way To Boost Business
Creative Advertising
Design Your Own Brochure
Don't Become A Marketing Day Trader
Earn More Money With Your Service Business
Expressing Your Brand Through E-Mail
Grandfather's Marketing Success
How To Energize Your Sales Copy
How To Promote Your Business With Freebies
Have you ever thought about using a freebie, or a free offer, to draw attention to your business? Did you know there is a right way, and a wrong way for doing it? Here are five tips to help you effectively offer freebies as a promotional tool.
How To Succeed With A Newsletter
Lazy Marketing Tips For Your Business
Manners, Style, Class
Marketing E-books Offline
Marketing Rules
Marketing With Articles
Newsletters Aren’t Just About News Anymore
Profitable Advertisements
The Benefits Of Advertising In Radio