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Search engine optimization is the act of designing a website and writing content in such a way that search engines crawl (or spider) the website to make it easy for someone to find when he/she types certain key words into a search bar.

In short, search engine optimization means making websites accessible to the search engines and those that use them. It means writing content that is targeted towards a business' niche audience so when that audience searches for a particular product and/or service, that business’ website comes up on the first page of the search engine results.

But putting search engine optimization into practice is no easy task. Search engines use specific formulas, called algorithms, to calculate which website should be shown first when using a specific set of words in their search engine results pages. And those algorithms change constantly.

And if that's not enough, people’s interests change and competition grows. That means you need to stay-up-to-date to with what the search engines are doing, you need to keep an eye on what people search for, and you need to know what your competition is doing to avoid being dropped from the first page of the search engine results.

SEO And Google
Take a peek into Google's patent to get a better understanding of how Google ranks websites.

Links Are Good For Business
Swapping links is good for business, especially if quality websites link to your website.

Is Link Popularity Still In?
Don't just swap links with any ol' website, develop great content so others will naturally link to your website.

Search Engine Optimization
The crash course in designing a search engine friendly website.

Using Keywords That Provide Solutions
Tips for using words to help search engines find your website more easily.