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eBook Excerpt
From: Tid-Bits For Marketing Your Business With Articles.
eBook Author: Alyice Edrich
Page Eight: Why Distributing Free Articles Work
Websites, newsletters, magazines, and e-zines all have one thing in common...they need content that speaks to their readers and keeps them coming back. And you can be the one that delivers it!
ADVERTISE YOUR BUSINESS FOR FREE!
Article distribution is a cost-effective way to market and publicize your company, services, and expertise. Just one article per month, with a strategically designed byline, could act as a promotional tool for your business by adding credibility and expert status, creating qualified leads back to your business website, increasing link popularity which in turn increases your rankings in the search engines, and acting as an advertorial. (You know those paid information-based advertisements in print publications that read like feature stories...only you're doing the same thing for free!)
And the best part? Once your article is out there, it's viral! (By the way, viral simply means to spread like a virus. It’s about creating buzz that spreads quickly and easily, with little effort—just like a virus.) And if you choose to distribute articles to free content groups, your articles have a permanent home to help market your business year after year—unless you pull it.
Just this year I received a complimentary issue of a glossy magazine with my article and byline—which I had written and distributed last year. In fact, this particular piece was first written as press release. Once the client sent out the press release, we reworked it and distributed it as an "informative article" with a strategically placed byline. I've been using this method of free advertising since I first wrote Tid-Bits for New Signing Agents and have been using it ever since! It has helped promote my books, my magazine, my telephone business, and my writing business. I’ve also been interviewed in other publications because a journalist or freelance writer saw an article I wrote, visited my website, and realized I would be a perfect fit for an article currently being worked on.
Did you know that consumers automatically put up a defense mechanism when reading advertisements? It's true! That’s why ad agencies design advertisements based around emotions and not hard-core facts and why marketers stress benefits versus features. You can break down the barriers and gain trust by writing an informative, high quality article that doesn't sound like a sales pitch—keep your sales pitch in the form of a brief byline. In fact, even though many publications have disclaimers stating they do not endorse their advertisers or those mentioned in their articles, consumers tend to believe that an article about a certain product, service, establishment, or person is in fact an endorsement by the publication.
You CAN gain more ground in your marketing and publicity campaign when your potential clients and/or customers learn about your product or service in a safe environment—information-based articles.
Articles are non-intrusive and readers are more receptive to hearing what is said in an article. Therefore, they're more inclined to WANT to learn more about the author and his/her services or products. And should they have interest in your topic, they're only a click away from your website—where a wealth of information, services, and/or products await them! In other words, free, instant, qualified leads!
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This is an excerpt from the copyright protected e-book, Tid-Bits For Marketing Your Business With Articles. © Alyice Edrich. All rights reserved.
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