Title
Blogging For Business:
Everything You Need To Know And Why You Should Care
Author
Ted Demopoulos and Shel Holtz
Review
One night, as I browsed the web for information on what a business blogger needs to know I ran across the title,
Blogging For Business: Everything You Need To Know And Why You Should Care
by Ted Demopoulos and Shel Holtz. “Hmm, sounds like just the book I need to review for my magazine,” I thought to myself.
Two weeks later, the book arrived in my mail. Last night I completed the book and I must tell you that I was very much impressed. I
would highly recommend this book to anyone interested in starting a blog of his/her own.
In Blogging For Business: Everything You Need To Know And Why You Should Care,
Ted and his co-author, Shel, takes you by the
hand and gives you an insider’s look into the world of blogging.
You’ll learn why blogs differ from websites, e-zines, and message boards and you’ll discover why blogs work great for building buzz
about your company, your product, your service, and your industry! In 13 chapters you’ll discover 18 secrets guaranteed to help you
gain a better understanding of the world according to bloggers. Secrets like:
- Blogs build awareness through communicating via comments, posts, and links.
- Blogs can “build good will, attract new business, improve customer relations, enhance branding”, and allow customers a sounding
board (a voice) which ultimately helps your company’s bottom line.
- Why engaging customers by replying to their blog comments is good for business.
- What makes a good CEO blog.
- Why product blogs should be more than company updates and sales letters.
- Why blogs should be put in place before a company crisis and how pre-established blogs can help during a company crisis and newly formed blogs can hurt when a crisis hits.
- How to properly use blogs as information tools for employees.
- Which search engines you should get your blog listed in.
- How to pitch to bloggers so that they talk about your blog and its purpose.
- How to implement advertising on your company blog and when it’s appropriate.
- Finding your blog’s focus.
- Who should write for your blog.
- Why comment moderation is important and why negative remarks can be beneficial to your company’s overall publicity campaign.
- Choosing between networking blogs and blogs on your own domain.
- Why promoting your blog outside the blogosphere is important for the success of your blog.
- Why networking with other bloggers will increase your blog’s traffic and trustworthyness.
- Measuring the results of your blog.
- The legal aspects of running a content-rich blog.
The only drawback I found was that Ted and Shel did not offer samples of good posts for retailers, service industries, products,
consultants, and so forth. I truly believe having done so would have made the book much stronger. It is one thing to talk about the
blogging industry and a completely different thing to “show you how it all works” by providing quality samples. But even with this minor
drawback, I truly believe it’s the “go to book on blogging”.
If you’re serious about starting a business blog, writing for company blogs, or starting a blog for personal reasons, you can’t go wrong
with Blogging For Business: Everything You Need To Know And Why You Should Care.
You can read Ted’s interview with me at DM Speaks.
Order Blogging For Business: Everything You Need To Know And Why You Should Care today!
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About The Author:
Alyice Edrich is a freelance writer with a love for finding "ah ha moments"…even if the writers didn’t intend
to put them there! Visit her at AlyiceEdrich.com
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