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35 Ways To Break Into Copywriting

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Freelance writers looking to break into the copywriting business can find freelance work by joining the local Chamber of Commerce and marketing themselves as copywriters. Working with small businesses means no bylines, but the pay is steady, regular, and more secure.

Small businesses need to advertise in order to succeed, but their advertising budgets are small. That's where freelance writers come in. With the right pitch, freelance writers can receive steady work helping small businesses compete with major corporations--at a fraction of the cost.

Below are 35 ways freelance writers can pitch their copywriting services to small businesses:

  1. Advertisements: full page, half page, business card size, five line ads, classifieds
  2. Advertorials: advertisements made to look like an article the magazine published
  3. Annual Reports
  4. Billboards
  5. Brochures
  6. Bumper Stickers
  7. Business Cards
  8. Business Organization Materials
  9. Catalogs
  10. Coupons
  11. Courses: write a course for service related industries
  12. E-zines
  13. Fillers
  14. Flyers
  15. Fundraisers
  16. Greeting cards: a special line for the company, or cards to send out to prospects, repeat customers, clients, etc. during the holiday season
  17. Instruction Manuals
  18. Journal or Trade Publications: Write an article about the establishment and pitch it publishers
  19. Menus: target restaurants
  20. Marketing Materials
  21. Newsletters: company news for employees, industry news for service-related clients, or sales and such for retail customers
  22. Postcards
  23. Press Releases: start up, new changes, promotions, give-a-ways, or anything that ties in with current news
  24. Promotional Materials: handbooks, booklets, tip sheets, e-books
  25. Point-of-Purchase Materials
  26. Posters
  27. Presentations: Power Point, speeches, meetings, etc.
  28. Publicity Campaigns
  29. Sales Letters
  30. Scripts: for commercial advertising on television and radio
  31. Seminars: Write a speech or course to be taught during a seminar
  32. Shopping Carts
  33. Songs or Lyrics: for commercials
  34. Website Copy
  35. Yellow Pages

Read more on writing for small businesses


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