The Need Factor
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Politicians forever orate on how much better they are than their adversaries. During election year, we are inundated with self-proclamations leading many of us to turn television off. People do not enjoy listening to self-praise, so telling someone how great you are and how great you write is a turn-off. The key to business success is taking the same information and turning it around. Make your readers/customers feel they have a dire need that you can fill. Create a problem and provide the solution. This is a tried-and-true magnet for customers that many corporations have used for generations.

As much as writers don’t want to believe it, they are business people. They are writers when they write. They are salespeople when they sell. Writers can’t sell. Salespeople can’t write. In selling your books, articles, copywriting service, you must convince people they have a need for you and your work. Touch them…make their lives easier…make them happier. That’s the goal of every human on the planet… to be more satisfied in their lives.

Analyze your writing. Why do you write? If it’s all about you, then you’re missing the boat. These reasons are along the line of:

• I enjoy telling stories.
• I like finding the right words.
• It’s fulfilling to be able to write well.
• I can’t NOT write.

• Make their life easier;
• Make their days brighter;
• Make their disposition better;
• Make them feel more fulfilled;
• Make them more satisfied; or
• Entertain them.