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Author
Donna Clark Goodrich


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Host Your Own Event:
Successful Writers' Conference

All materials copyrighted


"I learned a lot today. It was well organized."
"Inspirational; speakers were great."
"Price reasonable."
"Delicious meal."


You, too, can receive comments such as these after your writers’ conference. The secret lies in advance planning, effective advertising, appropriate facilities, responsible staff, and a tight budget. You will learn to delegate responsibility and, at the very outset, to keep an ongoing list of things to be done. Don't trust anything to memory.

Setting the Date
The time of year and the days of the conference will depend on the length of the conference and the location.

If your conference site is in a mild climate, select a winter date to entice people from cold locales. Resort areas attract summertime visitors.

Saturday is good for a one-day conference; Friday and Saturday for a two-day conference; and Thursday through Saturday for three days.

Send for a calendar of events or check online at your state tourism office to avoid clashing with other local events such as another conference that may create a conflict for those who wish to attend both.

Advertising
Prepare a mailing list of anyone who shows an interest in writing. Ask friends for names and addresses of prospects.

Send notices to magazines beamed toward writers, i.e., The Writer, Writers Digest, The Christian Communicator, Byline, Writers' Journal.

Take advantage of free spots on radio and television "Community Calendars," and offer to appear on local radio and TV talk shows. Place fliers in store windows, and on supermarket and library bulletin boards. Give a phone number or e-mail address where writers can contact you for more information or a brochure.

Brochure
Your brochure should include schedule, description of workshops, background of leaders, costs (tuition, board and room, early/late registration fees), menus, suggested dress, awards to be given, address of conference and directions, and name, address, phone number, and e-mail of coordinator. Also include Web site if you have one.

Facilities
How many are you expecting? How many rooms will you need? One big room with one large table or a number of small tables? Several small rooms for workshops? Will people be sitting at the tables or will you need chairs with a writing surface?

Will you need a cafeteria or fellowship hall? A sound system? A room with video equipment installed, or one that can be darkened for films or slide presentations?

Is there sufficient parking? Ramps for wheelchairs?

Possible Facilities
Schools and churches both provide classrooms, cafeterias, fellowship halls, and good parking.

For smaller conferences, a restaurant may provide a free meeting space if conferees buy meals. Utility companies also rent out meeting rooms. Other suggestions are hotels or motels, bank rooms, and libraries.

    Note: Get everything in writing: date, cost, custodial duties (open facility and clean up afterwards, set up rooms with tables and chairs, set up sound system, stock restrooms with ample supplies), time (when does registration begin? when will you set up? when will you finish?) The conference may be 9:00 to 5:00, but you may need to come the day before or early on the day of the conference to unpack books and freebees, put up signs, set out drinks and snacks, and register early arrivals. And it could be long after 5:00 before you get the last person out the door and everything packed up.
Registration Hints
Make a checklist for incoming registrations:
  • Put name and address on list or computerized spreadsheet with amount paid and whether check, cash, or credit card.
  • Make two alphabetical list of registrants for registrars―one for "registered and paid" and one for "registered, not paid."
  • Prepare different color name tags with computer or felt-tip pen for staff.
  • Decide if you will send registration confirmation or if cancelled check will be receipt.
Approximately one week before conference, provide workshop leaders with the number of persons in their classes so they can prepare handouts. Or, ask them to send a master sheet and you prepare the handouts for them.

Give lists of registrants to each registrar. Try to anticipate any questions. Instruct registrars that if there is any question concerning amount due, rather than argue, embarrass the registrant, and hold up the line, to accept offered amount and discuss it later with you.

Make three signs for registration tables: "Registered-Paid"; "Registered-Not Paid"; “Not Registered". Assign at least one registrar to each table.

Book and "Freebie" Room
If you will be selling books pertaining to writing, you can either have display copies and take orders, or purchase enough to sell outright. Some publishers will offer quantity discounts which will give you a chance to pick up a little extra profit.

When ordering books, ask about billing procedures, discount, return privileges, shipping charges, and method of shipment―United Parcel, Fed-Ex, truck, or U.S. Post Office.

Let publisher know the date you must receive the books (give yourself time for pricing) and the shipping address. If you phone in your order, use publishers’ toll-free numbers. If you order through the Internet, print out a copy of the order, the final cost, and a confirmation number.

If computers are available, make perforated sales slips―one copy goes to the buyer as a tax receipt and the second copy stays with you as a record of books sold. If you don’t have a computer-savvy techie, you can use duplicate sales receipt pads.

For the book table, you will need calculators, money box with change, and sufficient personnel. These personnel should not have other conference responsibilities as buyers may be drifting in and out all day. If you do not want to be bothered with all this hassle, an alternative is to invite a local bookstore to set up a stand and give you a percentage.

Encourage registrants who have published books to bring these books for an anthor's table or an autograph session. Introduce these writers during the conference or give them a distinctive name tag. (It’s not a good idea to let writers introduce themselves and give the names of their books, however, as sometimes it’s hard to get the microphone back!)

Magazine publishers will often provide samples and freebies for your conference. Shopping bags—perhaps provided by a local bookstore―are appreciated by conferees carrying an armload of books and samples.

Catering
If your conference is held in a school or college, cafeteria meals may be available. A small group meeting in a restaurant will also present no problem. For other facilities, you will probably need a caterer.

Collect information from various caterers before making your final decision. Get sample menus. Compare prices and selection. Check references. What does the price include: all food, drinks, and relishes? Table service―plates, silverware, napkins, tablecloth? Table setup and cleanup? Delivery and serving or preparation on premises?

Get everything in writing: date, price, and what price includes, menu, and arrival time. Include an agreement whereby price is reduced if service isn't given according to contract. (For example, at one conference the caterer was a half-hour late due to a train. People were lined up outdoors in the hot sun, and the entire afternoon session was delayed.)

The menu will depend on the length and time of conference: one or two days—donuts or muffins in morning, lunch, and drinks throughout the day; two days with registrants staying on premises―three meals a day. Suggested lunches are barbecue, chicken, or buffets. If conference is longer than two days, you might consider a formal banquet.

Workshop Leaders and Speakers
Selection of your speakers will depend on your budget. However, quality does not always mean expensive. Many times you can find resource people in your own backyard. Local talent will help your budget as you won't have to pay plane fare.

Out-of-state speakers may be able to work your conference in with one nearby and you can divide the transportation costs. Publishers may also help foot expenses.

Another method of locating speakers is to study other conference brochures and make a note of names that appear over and over, or invite speakers you have enjoyed hearing at conferences you have attended.

Begin building up a file of prospective personnel. Request information, bio sketches, and costs. Even if some speakers are out of your price range now, keep them in mind for later years when your budget increases.

Honorariums vary across the country, so compare notes with other conference leaders. Speakers charge by the hour or by the day, plus transportation, meals, and hotel costs. Some conferences give workers room and board, free tuition, and a small honorarium. Others pay airfare and lodging, but no pay. Each conference differs according to length, budget, number of workshops, and so on.

Again, get everything in writing. Ask your speakers to sign a simple contract stating length of speech or workshop, topic, brief summary of talk or class, agreed-upon rates, and permission to tape their workshops, if this is an option. Give them their check at the close of the conference.

Always follow up with a thank-you note. If you collected evaluation sheets, pass along some of the comments.

Personnel Needed
  • Pre-conference: people to collate and staple news releases; address, stuff, seal and stamp envelopes for brochures, or to send out e-mail announcements
  • Helpers for day before conference to unpack and set up books and freebies
  • Signmakers
  • Helpers to make transportation arrangements and housing reservations
  • Cafeteria help, if not provided by caterers: persons to replenish coffee, tea, punch, ice, donuts, etc.
  • Registrars―at least one for each table
  • Bookstore personnel
  • Gofers to take messages, go for supplies, etc.
  • Maintenance to move furniture, adjust heat or air conditioning, set up microphone, etc.
Finances
Determine the total expenses, fixed and estimated, such as rent for facilities, custodian, drinks, donuts, catering, workshops leaders, helpers, photocopying, envelopes, mileage, postage, gifts, thank-you notes, and other costs. Estimate how many hours you will be giving to this project and how much you need to make an hour. Then estimate the expected attendance. From these figures, you can set a registration fee to reach your needed income.

As soon as you begin planning your conference, set up a separate bank account. If this is a one-time conference, you can close the account as soon as your last check clears. If you hold an annual conference, it will be worth the small monthly fee to keep it open all year.

The Big Day Has Arrived
The day is here! Is everything in order? To make sure you haven’t forgotten anything, it will help to keep two checklists:
  1. Things to check out at the facility:
    • microphone;
    • platform chairs,
    • dais,
    • table for speakers' materials;
    • blackboards,
    • pegboards,
    • bulletin boards;
    • projection screens,
    • projector (slide and opaque);
    • PowerPoint/computer;
    • electrical outlets;
    • registration tables and chairs; and
    • tables for drinks.

  2. Things to take with you:
    • brochures;
    • cash boxes and change for registration and books;
    • registration slips; introductory notes on speakers;
    • checkbook;
    • signs―parking, registration, and classrooms;
    • extension cords;
    • nametags and pens;
    • markers;
    • Scotch and clear packing tape;
    • scissors; and
    • poster board.

    If the facility doesn’t provide drinks, you’ll want to take:
    • coffee―regular and decaf;
    • tea―teabags, instant, with and without lemon, variety of herbal and spiced tea;
    • punch;
    • sugar;
    • Cremora;
    • spoons and/or stirrers;
    • can opener;
    • measuring cup and spoons;
    • pitchers;
    • paper cups; and
    • napkins.
Preparing for Next Year
Pass out an evaluation sheet, asking for comments on workshops, staff, facilities, meals, cost, date, and so on. Encourage registrants to turn these sheets in before they leave while details are still fresh in their mind.

After the conference is over, take a week or so to clear up loose ends. Send refunds for no-shows (if that is your policy), return unsold books, write thank-you notes, send appreciation gifts to helpers, and update your mailing list.

Savor the letters of appreciation you'll receive. Consider constructive criticism. Then take a couple weeks off to relax before beginning work on your next conference.



About The Author
Donna Clark Goodrich is the author of 20 books―including 7 self-published booklets on writing―and over 700 articles. Her newest book, Writing Life-Changing Devotionals and Fillers is published by Write Now Publications. An instructor at Christian writers seminars across the country, she is also a freelance editor and proofreader. She may be reached by email at: dgood648@aol.com

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